Gushers x Louis Vuitton
Most candy brands appeal to young children with colorful cartoons and playful illustrations. What if Gushers could reach a more sophisticated audience as a gummy candy? We combined the splashy fun of Gushers with the timeless design of LV:
WELCOME TO THE SWEET LIFE
In collaboration with locals artists and designers, we crafted a high-end collection of robes, fragrances, bags and jewelry that balances the sweet yet sophisticated nature of Gushers and Louis Vuitton.
With his own unique style and vibrant personality, NFL superstar DK Metcalf was the perfect gummy enthusiast to bring our collaboration to life.
In addition to our luxury collection, we gave DK his own limited-edition Gushers.
Drippin’ on Rodeo Drive
We designed a colorful display case featuring DK Metcalf with his Juicy Jewels at the famous Louis Vuitton Rodeo Drive location.
Creating BUZZZZ
To build hype for our collection, DK wore these uniquely designed Gushin Grillz during an actual NFL game.
SWEEPSTAKES
In collaboration with Gushers x Louis Vuitton, we gave two lucky fans an exclusive trip out to sunny California to hang with DK Metcalf in the Hollywood Hills. The winners got to experience our collection firsthand on Rodeo Drive, chill by the pool and even enjoy a lifetime supply of Juicy Jewels.
